Applore

AR try-on, 200+ salon bookings, AI personalisation on one app.

Flagship mobile experience that closed the online beauty drop-off.

ClientLakmé
IndustryRetail · Beauty
Overview

Flagship mobile experience that closed the online beauty drop-off.

Approach

How we solved it.

Flagship mobile app with AR virtual try-on, salon booking across 200+ locations, AI recommendation engine, and a loyalty + community layer.

Brand equity sat offline; the digital surface didn’t match. They needed AR try-on (the biggest online beauty drop-off), unified salon booking across 200+ locations, and AI personalisation.

Impact

Results that changed the operating reality.

Improvement in purchase confidence

0%

More repeat sessions

Next chapter

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