Applore

India’s live commerce marketplace 78% in-session purchase conversion.

Live + interactive shopping with creator follow and full retail infra.

ClientHihooku
IndustrySocial · Live Commerce
EngagementEnd-to-end build
Overview

E-commerce in India has been growing fast, but it has also been getting noisier. Endless product listings, static images, and generic recommendations have made the online shopping experience feel transactional and impersonal. Hihooku is India’s live commerce marketplace — bringing together the energy of TV shopping, the reach of social media, and the convenience of online retail into one real-time platform where sellers go live, demonstrate products, and engage directly with buyers who can ask questions and purchase instantly without leaving the stream.

The problem

The structural limitations

Live commerce is a category that demands technical precision. Lag, poor UX, or a broken purchase flow during a live session can cost a seller thousands of sales in minutes.

  • 01

    Building real-time live shopping infrastructure that handles simultaneous streams, high viewer counts, and in-session transactions without performance drops

  • 02

    Creating a seamless omnichannel experience across mobile, tablet, and desktop

  • 03

    Blending three distinct product paradigms — live streaming, social following, and e-commerce — into one platform that felt native rather than stitched together

Approach

How we solved it.

A live and interactive shopping engine (demos + Q&A + checkout-in-stream), omnichannel mobile and web, a creator-following layer, and full retail infrastructure alongside the streams.

Live commerce demands real-time infrastructure: concurrent streams and in-session transactions without lag — a blend of streaming, social, and e-commerce.

What we built

The layers that make the change stick.

Intelligence and engineering applied where they drive measurable change.

  1. 01

    Live & Interactive Shopping Engine

    Sellers go live, demo products in real time, and engage through live chat and Q&A. Buyers ask questions and complete purchases without leaving the stream — turning shopping into something closer to entertainment than browsing.

  2. 02

    Seamless Omnichannel Experience

    The platform performs fluidly across web and mobile — consistent speed, cross-device session continuity, and a conversion-ready experience regardless of where or how a buyer is watching.

  3. 03

    Social & Creator Layer

    A social following model lets buyers follow favourite sellers, get notified when they go live, and browse past show recordings — building the kind of habitual engagement that sustains a marketplace long-term.

  4. 04

    Next-Gen Retail Infrastructure

    Product listings, inventory management, order processing, and payment integration run in parallel with live sessions — blending TV shopping logic, social media dynamics, and e-commerce reliability into one unified system.

Impact

Results that changed the operating reality.

0×

Higher engagement on live sessions

0%

In-session purchase conversion

0×

Seller revenue per live session

0%

Reduction in time to first sale

  • 70%Repeat visit rate
  • 80%Faster seller onboarding
Live commerce in India is still in its early innings, and the window to build the defining platform in this category is open right now. The architecture scales with demand, the seller experience lowers the barrier to entry, and the social layer builds habitual engagement — what it looks like when a new retail format is built to last from the very first line of code.
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