Applore

Gamified career discovery 3× engagement vs traditional guidance.

Personalisation across four streams of secondary education.

ClientGaido
IndustryEdTech · Career Discovery
EngagementEnd-to-end build
Overview

Most students in India make one of the most important decisions of their lives with very little reliable guidance. The options feel overwhelming, the information is scattered, and matching personal strengths to real-world career paths has historically been left to chance — or a single school counsellor stretched across hundreds of students. Gaido was built to fix that.

The problem

The structural limitations

Career confusion at the student level has real consequences for educational choices, skill development, and long-term employability.

  • 01

    Students had no structured, engaging way to discover what different industries looked like from the inside — generic guides were too broad or too dry

  • 02

    Existing tools listed careers but did not help students understand which paths aligned with their specific strengths and aspirations

  • 03

    Career guidance had to compete for attention with everything else on a student’s phone — without genuine engagement, it would not get used

Approach

How we solved it.

Gamified career exploration, a personalisation engine, a daily content layer, and a four-stream architecture (Science, Commerce, Humanities, Vocational).

Indian students make career choices on poor information, generic guides, and boring content. The product needed gamification, personalisation, and continued engagement.

What we built

The layers that make the change stick.

Intelligence and engineering applied where they drive measurable change.

  1. 01

    Gamified Career Exploration

    A gamified discovery experience that made exploring industry functions and job roles genuinely engaging — built to hold attention and encourage depth of exploration rather than surface-level browsing.

  2. 02

    Personalised Career Journey Engine

    A personalisation engine analyses each student’s interests, strengths, and aspirations to generate a predicted career journey — a visual roadmap from school through undergraduate into specific job roles.

  3. 03

    Daily Content Layer

    A "Your Read of the Day" feature surfaces trending career reads and role-specific insights — building career awareness progressively over time rather than in a single overwhelming session.

  4. 04

    Stream-Based Architecture

    Career exploration structured around four streams — Science, Commerce, Humanities, Vocational — letting students explore within familiar frameworks before branching into specific roles.

Impact

Results that changed the operating reality.

0

Core career streams

0×

Higher session engagement

0%

Completed assessment in session 1

0×

Return visit rate in two weeks

  • 100%Personalised career path output
  • 10Screens per session avg
Career confusion costs students years. The wrong stream chosen at 16 can take years to correct, and for many it never does. Gaido gives students the clarity and personalised direction to make that decision with confidence — EdTech at its most purposeful.
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Gamified career discovery — 3× engagement vs traditional guidance. — Applore