Applore

Chapter 04 · Marketplace

A $3B aftermarket digitised 300+ branches, 100+ vendors, one marketplace.

Full-stack multi-sided marketplace for the Saudi tyre aftermarket.

ClientETAR
IndustryAuto Aftermarket · Saudi Arabia
EngagementMarketplace build · multi-phase
Overview

ETAR is a next-generation automotive commerce platform built to transform how tyres are discovered, purchased, and serviced across the Kingdom of Saudi Arabia. Operating in a market valued at $2.7–3 billion, with annual demand exceeding 22 million units, ETAR identified a massive opportunity to digitise a traditionally offline, fragmented ecosystem. Applore partnered with ETAR to design and build a scalable, multi-sided digital marketplace — connecting vehicle owners, tyre brands, and local vendors through a unified platform.

The problem

The structural limitations

The Saudi tyre industry presented structural inefficiencies — and harsh climatic conditions drove frequent replacements, increasing the need for a fast, reliable, repeatable purchase experience.

  • 01

    Complex buying journey — tyre size, load index, and terrain compatibility created high decision friction

  • 02

    Fragmented vendor network — hundreds of independent retailers with no centralised discovery or inventory visibility

  • 03

    Offline-heavy operations — limited digital infrastructure for transactions, promotions, or customer support

Approach

How we solved it.

Scan-to-search, persona-based filtering, multi-vendor onboarding, branch-level inventory, dynamic promotions, centralised ticketing, and secure payments.

A $2.7–3B Saudi tyre market with 22M units of annual demand, 100+ vendors, and a fragmented offline experience. No digital discovery, no unified inventory, no standardised commerce.

What we built

The layers that make the change stick.

Intelligence and engineering applied where they drive measurable change.

  1. 01

    Intelligent Product Discovery

    Scan-to-search technology lets users instantly access specifications and availability — reducing search effort by ~70%. Persona-based filtering simplifies complex decisions around off-road, city, and fuel-efficient driving needs.

  2. 02

    Vendor & Marketplace Infrastructure

    Multi-vendor onboarding, branch-level inventory management for hyperlocal availability, and a dynamic promotion engine for targeted campaigns and seasonal demand spikes.

  3. 03

    Commerce & Operations Engine

    Secure payment integration with automated reconciliation, centralised order and refund management, and a data migration framework to onboard legacy vendor databases without performance bottlenecks.

  4. 04

    Post-Purchase Experience

    A centralised ticket management system with structured communication between customers, vendors, and admin teams — cutting resolution time and improving customer trust.

Impact

Results that changed the operating reality.

0+

Branches onboarded

0+

Vendors live

0×

Faster product discovery

0%

Discovery → purchase lift

  • ~35%Vendor activation increase
  • ~50%Faster issue resolution
By digitising discovery, streamlining vendor operations, and enabling full-cycle transactions, ETAR is positioned at the centre of Saudi Arabia’s rapidly evolving automotive ecosystem — strongly aligned with Vision 2030 digital transformation initiatives.
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